Cable Television Market Update

8 Apr 2007

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1946. By 1949, receiver sales were exceeding 10,000 per month. By 2000, over 98% of all American households had at least one TV and more than 70% of American households owning two or more television sets. Cable television service started in the United States during the 1960s. Figure 1 shows that the worldwide cable television market has steadily grown to over 355 million customers by 2007. This diagram shows the growth rate of new cable television subscribers has been 2% to 3% each year. Cable Modem Market Cable modem service market was 71 million households in 2007. Cable modem services revenues increased from $22 billion in 2005 to $26 billion in 2006. The broadband cable services market has aggressive competition from DSL (outside the USA) and competition is likely to increase with wireless broadband (e.g. WiMax) and high speed mobile communication (e.g. 3G cellular). The demand for cable modems is part of the demand for broadband connectivity. Global projections show that over 600 million households will have broadband connections by 2010 and the value of the global broadband market will exceed $580 billion over the next 10 years. Figure 2 shows that the worldwide cable modem market has steadily grown to over 71 million customers by 2007. This diagram shows the while the growth of new cable modem subscribers is high, the growth rate has decreased from 28% in 2003 to 18% in 2007.

Figure 2, Worldwide Cable Modem Market 2003 to 2006 Source: In-Stat
Recent In-Stat research, In-Depth Analysis: The Worldwide Cable TV Market: Cable Modem and Video Subscribers (#IN0603202MBS), covers the market for cable modem service and cable TV video service. The research discusses technology standards and market dynamics for cable modem services around the world, provides regional and country-by-country subscriber data for cable modem services, and forecasts subscriber growth through 2010. It also provides regional and country-by-country subscriber data for cable TV service, with a special emphasis on digital cable TV service. Forecasts for both worldwide cable TV subscribers and worldwide digital cable TV subscribers by geographic region through 2010 are provided. For more information on this research, visit: www.instat.com or contact a sales representative: Eastern North America: Tina Sheltra, 480.609.4531; tina.sheltra@reedbusiness.com Western North America: Erin McKeighan, 480.609.4551; emckeighan@reedbusiness.com. Outside of North America: http://www.instat.com/sales.asp
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In 2006, of the 1.2 billion TV households worldwide, 355 million are cable TV households. [ ]. Overall, the growth of television subscribers is moderate (2% to 3% yearly) while the growth of advanced services such as cable modem (broadband Internet) and cable telephone services are high (20% to 40% yearly).	Cable Television Market Cable television service market was 364 million households in 2007. The largest countries with cable television subscribers are 106 million TV households in China and 69 million in USA. The largest penetration of cable services is the United States. The first television sets in the United States were put into operation in

Figure 1, Cable Worldwide Cable Television Market Growth 2003 to 2007