There are various types of Internet marketing programs which have a unique mix of advantages and challenges along with economic factors.
Web portals are web pages that have a specific function or focus area. Search engine optimization (SEO) is the process or processes that adjust web site software and content to improve the relative ranking of the search engine list results from keyword searches. Affiliate marketing is the process of sharing marketing and sales programs that compensates marketing affiliates (partners) for their role in communicating and selling to their customers.
Adword marketing process that uses keywords that potential customers search for in search engines to display ads. Email marketing is the sending marketing and sales information using email messaging systems. Affiliate marketing is process of working with other companies to cross-promote products or services in return for an incentive (affiliate commission).
Banner advertising is the insertion of graphic images on web sites that contain hyperlinks to other web sites. Mobile advertising programs can reach specific types of users in controlled geographic locations. Blogging and Podcast marketing programs can cost effectively reach users that share well defined interests and needs with each other. Viral marketing is the process of promoting and selling products or services through the use of messages or ads that are self regenerative (passed along by recipients).
To increase the effectiveness of Internet marketing, different types of marketing programs can be combined and interact with each other (integrated marketing). A good understanding of the operation, options and economics of the different types of Internet marketing programs can help to determine how to optimize each of the Internet marketing programs and discover how to increase their effectiveness when they are used together.
This table shows some Internet marketing program types. Internet marketing programs may include search engine optimization, public relations, banner advertising, adword marketing, affiliate marketing, email broadcasting, link exchanges, podcasting and blogging.