The reasons for testing IPTV systems include customer satisfaction, network utilization, failure prediction, opportunity identification, and validation of performance for service level agreement terms.

Customer Satisfaction - Customer satisfaction is the perceived value that a customer has that a product or service fulfills their needs or desires. Customer satisfaction for IPTV systems can be influenced by the content offered, quality of service, features, cost, and other factors.

Network Utilization - Network utilization is a comparison of how many network resources are being used as compared to the total amount of availability of network resources. Testing can be used to determine how network resources are assigned and when additional resources need to be acquired (reducing the need to overbuild).

Failure Predictions - Fault predictions are estimated unwanted conditions that are likely to occur as a result of measured or observed conditions. Testing can be used to identify potential areas of a system that may fail reducing the cost of emergency service.

Opportunity Identification - Opportunity identification is the awareness of services or products that may be provided to earn additional revenue, reduce cost, or increase customer satisfaction. IPTV testing can be used to identify people or customers that have specific types of needs or buying patterns.

Service Level Agreement - SLA - Service level agreements are a set of terms between a customer and a service provider that defines the services provided by the carrier and the performance requirements of the customer. The SLA may include fees and discounts for the services based on the actual performance level received by the customer. IPTV testing can be used to monitor and adjust services to ensure they meet customer SLA levels.