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This book explains the television
advertising industry and how it is changing from general one-way broadcast
commercials to custom targeted interactive media campaigns. Between 2004
and 2009, over 1/3rd of money budgeted on television advertising campaigns
($17 billion per year in the United States) had shifted to Internet advertising.
Television advertising is changing to better compete and in some cases outperform
Internet advertising. $34.99 Printed |
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Advanced TV Advertising