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TV Advertising Book

TV Advertising Book

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TV Advertising Marketing Topics
Television advertising is the sending of promotional messages or media content to one or more potential program viewers. The viewers are influenced by the messages which results in actions that benefit the advertiser.

Advertisers desire to provide messages to people who are interested in their products or services. Advertisers pay media companies (such as broadcasters) to send their promotional messages. Advertisers coordinate the selection of broadcasters and transmission of their promotional messages using advertising campaigns.

Broadcasters operate systems that gather, organize, and provide people with content that they want to see. The broadcaster may purchase license rights for content they send through their systems or create new (original) programming.

Viewers select programs they want to view and some of these programs contain promotional messages which motivate some of them to take actions that satisfy advertiserís business objectives.

This figure shows how the television advertising model works. The advertiser pays money to the TV broadcaster to insert their promotional message. The TV broadcaster mixes in advertising messages with other content that the viewer wants to watch. After the viewer watches the advertising message, they performs some desired action (buy a product or subscribe to a list) which makes the advertiser money. 

 

TV Advertising Book

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Advanced TV Advertising

This book covers how TV ad systems work, advertising economics, advanced TV advertising options, effective and efficient commercial production, and interactive TV ads.

$29.99 Printed