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TV Advertising Book

TV Advertising Book

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TV Ad Splicing diagram
Ad insertion is the process of inserting (splicing) an advertising message into a media stream such as a television program. For traditional broadcasting systems, ads are typically inserted on a national or geographic basis that is determined by the distribution network. For television systems that can use destination addressing, ads can be directed to specific users based on a device, content, viewer's profile, or other available information.

Ad Scheduling - is the process of selecting campaigns or content and establishing a time that the media will be transmitted or made available (accessible) or streamed.

Cue Tones - are signals that are embedded within media or sent along with the media that indicate an action or event is about to happen. Cue tones can be simple event signals or they can contain additional information about the event that is about to occur. An example of a cue tone is a signal in a television program that indicates that a time period for a commercial will occur and how long the time period will last.

Ad Splicers - select from two or more media program inputs to produce one media output. Ad splicers receive cueing messages (get ready) and splice commands (switch now) to identify when and which media programs will be spliced.

Digital program insertion - DPI is the process of splicing digital media segments or programs together. Because digital media is typically composed of key frames and difference pictures that compose a group of pictures (GOP), the splicing of digital media is more complex than the splicing of analog media that has picture information in each frame which allows direct frame to frame splicing.

This figure shows how an ad insertion system works in a TV network. This diagram shows that the program media is received and a cue tone indicates the beginning of an advertising spot. When the IP router receives the cue tone, it informs the ad server that an ad is required and the ad server matches the group ad requirements to specific advertising messages. These messages are associated with group identification codes that are sent to the ad splicer which splices (attaches) each ad to the appropriate media stream. The resulting streams are sent through the IP router to their appropriate recipients.

 

TV Advertising Book

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Advanced TV Advertising

This book covers how TV ad systems work, advertising economics, advanced TV advertising options, effective and efficient commercial production, and interactive TV ads.

$29.99 Printed