Althos - Simplifying Knowledge

TV Advertising Book

TV Advertising Book

more details

TV Advertising Marketing Expert
TV Advertising System expert Lawrence Harte has developed, setup, and managed advanced advertising systems.

Mr. Harte is the editor and publisher of IPTV Magazine, Mobile Video Magazine, and author of over 100 books on communication technologies (more than 20 on TV systems and technologies).

He has Interviewed over 2600 companies which produce TV products and provide services. He has designed, setup, and managed products and invented patents on communication technologies.

Mr. Harte has worked for companies including Ericsson/General Electric, Audiovox/Toshiba and Westinghouse and consulted for hundreds of other companies.

Holds many degrees and certificates including an Executive MBA from Wake Forest University and a BSET from the University of the State of New York.

 

 

TV Advertising Book

more details

Advanced TV Advertising

This book covers how TV ad systems work, advertising economics, advanced TV advertising options, effective and efficient commercial production, and interactive TV ads.

$29.99 Printed