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TV Advertising Book

TV Advertising Book

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Overlay TV Ad Diagram
An overlay ad is a promotional message that is inserted on top of another media item. Overlay ad insertion can be the insertion of logos, images, or scrolling text. Overlay ads may be solid or transparent.

For some media types, overlay ads must be merged with the underlying media. For other media types (such as MPEG-4), overlay ads may be sent as a separate file and merged by the viewing device. Overlay ads that can be sent via a separate channel or stream may require less bandwidth and appear cleaner (less fuzzy edges).

Overlay ads can be a low bandwidth solution that may be used on any type of system and can be relatively simple and low cost addition. However, content licensing agreements may include restrictions on the modifying of programs prohibiting the use of digital overlay ads.

Logo Insertion - is the placing of an image that identifies or is associated with a company, product, or service. Advertisers may pay for the time logos appear on programs or media.

Image Placement - is the process of inserting a graphic object into a display area or within a media stream such as a television program. Images may be static or they may be animated (change over time). For TV broadcasting systems, images inserts are typically inserted on programs based on their distribution networks.

Transparent Overlay - is a media object such as text or images that appear on top of another media display (such as on top of a television program) where the overlay image allows some of the underlying image to bleed through.

Scrolling Text - is the displaying of text or image signals so they continuously move (crawl) across a video display.

 

TV Advertising Book

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Advanced TV Advertising

This book covers how TV ad systems work, advertising economics, advanced TV advertising options, effective and efficient commercial production, and interactive TV ads.

$29.99 Printed