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TV Advertising Book

TV Advertising Book

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TV Viewers Diagram
TV viewers are the consumers of content that are provided by broadcasting companies. TV viewers are commonly classified into groups of viewers that share common interests (audience segments). Traditional TV advertising uses an interruption marketing model which forces the viewer to see the ad by inserting an ad into the program they are viewing. The TV advertising model is evolving to use pull marketing processes which allow the viewer to request and interact with TV ads.

Audience Segments - Groups of people that share similar interests or characteristics. Advertising is commonly matched to programs that have defined audience segments (such as adult males or teenage girls).

Interruption Marketing - Periodically stopping TV programs and Inserting advertising messages. Consumers are now starting to ignore or skip over interstitial TV commercials.

Ad Blindness - Some consumers ignore the advertising messages.

Ad Skipping - Devices (such as DVRs) that allow consumers to skip the viewing of TV commercials.

Pull Marketing - is the process of promoting and selling products or services where the promotion occurs after a person has started to search for information or solutions to their problem. TV systems are evolving to allow viewers to request and interact with ads using expandable ads, advertising on demand systems, and interactive ads.

 

TV Advertising Book

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Advanced TV Advertising

This book covers how TV ad systems work, advertising economics, advanced TV advertising options, effective and efficient commercial production, and interactive TV ads.

$29.99 Printed